Growing up, I was always the kid that loved art class, had the prettiest science projects despite how inaccurate the facts were, and spent my free time redecorating my room or dabbling in Word Art. Every year, my mom reminds me of a poster I created that still hangs in one of the halls of Gilbert High School by sending me a picture of it along with whichever one of my four siblings is graduating. And no…it’s really not that cool of a poster. However, making a living from my creative abilities was not even an option to me. Those were "hobbies" and considered risky ventures to base your livelihood on. So I went to college. And dropped out. Then started college again. And dropped out again. Then tried one more time to go to college. I remember being in my business marketing class and the professor teaching us the proper way to format a newspaper ad. I was looking around at all the other students that were on their phones, scrolling through Facebook, Snapchatting their girlfriends or boyfriends and thought, “None of these people are going to pick up a newspaper for the rest of their lives.” That was the last day I went to college.
I spent the next eight months of my life on YouTube learning how build landing pages, put together Facebook campaigns, write ad copy, and becoming so skilled in Photoshop that when someone asked, “Wait, so you know how to work in Photoshop?” I was able to confidently reply, “It’s my superpower.” It was at that time me friends needed someone to do the branding for a waxing salon that they were going to open. I hopped right on the job, ready to put my new skills to the test. I did their branding, built their website, and created any and every marketing material they needed from business cards, to flyers, to menus, to the sign they have drilled into the outside of their storefront. Within nine months of being open they went from zero clients to winning “Best Small Business of Phoenix 2015”.
I finally found it. What my idol Shonda Rhimes would call “The hum”. The thing that ignites you, energizes you, and drives you. The thing that you live for. The best part? I had made a difference (and made them a lot of money). I had contributed to the success of a small, soon to be big, business. What I did was valued. What I did mattered. From that point on I found myself working with hundreds of other estheticians, as well as beauty and skin care product lines helping them create their vision. Design is such an integral part of a business and creating a professional, high-end, and beautiful brand is possible! I feel truly blessed to being doing something that I love.
When I am not designing, I run a Facebook group called “Esthetician Marketing Club” where thousands of estheticians share their successes, ask questions, and get marketing advice from me and my close friend Maxine Drake, an esthetician coach. I also spend weekends on the beach with the love of my life in San Diego where I currently reside. Please feel free to contact me with any questions!